INTRODUCTION

Concepts of how a business communicates must be formed from the facts that a business needs its individuals and teams to…

	…work together towards common goals
	…have the opportunity to make contact with each other anytime, anyplace, on any device
	…contact its customers and have its customers contact them in a manner beneficial to both parties
	…have the ability to analyze and make informed decisions around how individuals, teams and customers communicate
	…have a consistent platform upon which the above elements of business communication can take place

Technology can be applied to satisfy the above requirements. It must be applied intelligently to enable, and even encourage, user focused communication events (for example an impromptu voice call or a weekly video conference for product development teams or a recorded message for all people of the business from the CEO) that are based on the concepts of how communication will drive a better business. This must all be underpinned by a technology landscape capable of delivering functionality to the user anytime, anyplace & anywhere.

The concepts of communication within the contemporary workplace, the events that realize these and the landscape that underpins them, culminate in a communication environment that enables effective business communication.

The following specialist areas of business communication exist to mirror the needs, issues and opportunities that exist within an organization and how it communicates. These areas are constantly investigated by Touchbase with a view to identifying technologies that can be tailored to suit the needs of a business as identified in the DISCOVER and DESIGN services:

	A business can more effectively share and capitalize on knowledge and information through COLLABORATION applications.
	A business can enable its people to communicate whenever, wherever, however they need to by employing modern MOBILITY technology.
	A business can deliver much more at every point of CUSTOMER CONTACT to differentiate themselves in how they communicate with their customers.
	A business can increase their BUSINESS INTELLIGENCE through clear and regular reporting and analysis on how it is communicating.
	A business can have a solid technology FOUNDATION on which to run applications tailored to their unique way of operating.

In the DISCOVER service Touchbase works closely with clients to ascertain the status of their business communication in the above areas independent of any technology manufacturer bias. In the DESIGN, DELIVER and OPTIMIZE services, Touchbase is conscious of itself as an independent company and therefore chooses the Technology Partners it works with to make these concepts a reality according to certain principles.